Kiwi Jam was a branding project that was realized during my work at Mojo Ink. The brief was to create a visual identity for an animation company with a dynamic and fun approach. The process resulted in focusing on the kiwi fruit itself and trying to work around it. Hence, the idea of the playfulness of the seeds came to the table.
As Kiwi Jam is an animation video, there’s a lot of attention to facial expressions and movement. So we wanted to create dynamic and diverse visuals that can be altered for specific content or occasions. As a result, the seeds of the kiwi were the base of all the illustrations, demonstrating different facial expressions and emotions.
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creative director Imad Gebrael | Art director Lori der sarkissian