Abu Dhabi Festival – Campaign & Promotion Design

The following project was a pitch project that we received for the yearly Abu Dhabi festival while was working at Mojo Ink.

Every year the Abu Dhabi festival changed its’ theme accompanied by a new visual campaign to promote it. Our pitch was based on emphasizing on the type of activities the festival encompassed from dancing, to music, to performance and finally to kids’ activities. Hence, each of these activities is highlighted by a certain element that illustrates the specific type of activity. That’s why we decided to focus on movement and rhythm. The designs needed to be also shown in applications such as banners, merchandise, ticketing, ad campaigns and magazines.

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