Reach Now – Intervention Branding 

Reach Now is a low-cost solution to help detect children – affected by armed conflict -in need for mental heath support. It is made up of a single page with illustrative narratives depicting common examples of children experiencing emotional, behavioral and/or family problems. 

Each narrative is based on specific cultural idioms of distress to allow for simple identification – and can be adapted to the

specific context it is used. Trusted community members can be trained to use the tool to identify children in need of support. No professional health background is required. The brief was to do a rebranding of the intervention previously called ‘Community Case Detection Tool’ by following the co-branding guidelines set by War Child.

Can’t Wait to Learn – Intervention Branding

Can’t Wait to Learn provides an effective and cost efficient solution to close this education gap for millions of children around the world affected by conflict. It is a digital tablet-based innovation program providing children access to quality education, in both formal school settings or inside their communities. It offers children the opportunity to (continue to) learn to read, write  and count through a self-paced digital game, which is specifically created with the children to reflect their world and context.

Other than the countries where CWTL is taking place, in September 2022 it was launched in Ukraine as well as ‘the’ leading education application for children in Ukraine in partnership with the Ukrainian ministry of education. As this big opportunity arose, the brief was to do a rebranding of CWTL based on the co-branding guidelines so that all interventions have a consistency in typography and color.